BRAND

Yönder Schools

ABOUT

Vision & Strategic Planning for the Launch

In 2016, we collaborated with Yönder Schools, a newly established educational institution co-founded by renowned psychologist and educator Prof. Dr. Üstün Dökmen. As the school launched its first campus in Maltepe with an ambitious vision, we were tasked with developing a comprehensive strategic roadmap and vision presentation.

Our work focused on shaping and articulating the school’s core values, pedagogical philosophy, long-term goals, and positioning within the education sector. The resulting presentation served not only as a strategic internal guide but also as a key communication tool for introducing the school to its target audience—students, parents, and the broader community.

The deliverables included insights into academic structuring, campus identity, communication with families, and brand perception. Our strategic input helped Yönder Schools make a confident and impactful entry into the competitive private education landscape of Istanbul.

Selected Works

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