BRAND

Ashley Joy

ABOUT

Packaging Design Inspired by Global Beauty Trends

For Ashley Joy, a fast-growing beauty brand with a strong influencer-driven online presence, we developed packaging concept for two of their latest product lines: the EyeBrow & EyeLash Serum and for Hand & Nail Care Peeling designed for manicure and pedicure routines.

Before diving into the design process, we conducted an in-depth visual and trend analysis of global cosmetic packaging—focusing on brands dominating online platforms. Our research-driven approach allowed us to craft packaging that is not only visually appealing but also aligned with current consumer expectations in the digital beauty space.

Our design direction emphasized clarity, shelf impact, and digital appeal—perfect for e-commerce-focused beauty products. The final packaging reflects Ashley Joy’s natural yet bold brand identity, standing out with premium finishes, clear usage communication, and a modern aesthetic tailored for today’s beauty consumers.

Selected Works

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