BRAND

GARNIER OLIA

ABOUT

International Women’s Day

Empowering Women Through Color and Confidence

To celebrate International Women’s Day, we collaborated with Garnier Olia to create an immersive and empowering brand experience that put women in the spotlight.

Held at two of Istanbul’s most popular shopping centers — Mall of Istanbul and Cevahir AVM — the activation featured a custom-built photo studio designed to let every woman feel like a cover star. Guests stepped into a vibrant editorial-style set where they could pose for their very own magazine cover shoot, complete with professional lighting and styling inspired by Olia’s aesthetic.

In addition, we designed a dedicated Garnier Olia zone showcasing the full range of Olia hair color products with interactive screens and product displays that encouraged exploration and engagement.

To make the experience even more rewarding, each participant received a personalized discount code, and those who shared their “cover beauty” photos on Instagram using #BenimicinOlia had the chance to win a full year’s supply of Olia hair color.

Selected Works

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