BRAND

Lancôme x Sephora

ABOUT

An Interactive Smile Experience Inspired by Julia Roberts

Inspired by the iconic smile of Lancôme’s ambassador Julia Roberts, we developed a tech-driven vending machine experience inspired by Julia Roberts iconic smile In collaboration with Sephora, the machine invited customers to approach the screen and smile. Once their smile matched Julia Roberts’ signature expression, they received a complimentary sample of Lancôme’s legendary fragrance, La Vie Est Belle.

This interactive moment transformed brand storytelling into a joyful, personal experience—bringing Lancôme’s message of “life is beautiful” to life through technology and human connection.

Selected Works

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